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A world of brand,
a galaxy of art

Contemporary art is complex and multifaceted. It covers visual arts, textiles, sculpture and immersive experiences that help us see and understand the world. It’s a state of mind that allows us to appreciate aesthetics and beauty, express emotions and connect with others on a deeper level.


Just like brand.

A&P's foundation

Founded on the desire to bring brand and art together, Aesthetics & Principles exists to discover and champion contemporary artists and create meaningful connections to dynamic and innovative brands.


That’s when strategy meets inspiration, when business meets beauty, and the two worlds collide to transform each other into powerful, memorable concepts.

Brands we have worked with: McArthurGlen Group, Palmers Textil AG, L'Oréal, Velvenoir, Hyatt Andaz Prague, section.d GmbH, Österreichische Post AG, Rutter Immobilien Gruppe, OMV, Jung von Matt, Erste Bank, Burger King, Legero, Austrian National Tourist Board, p2 cosmetics, Bodynature, Technisches Museum Wien, We Love Pink Planet, Allianz World Run, BMW Golf Cup App, Future Connection GmbH, Viseca, Davidoff Oettinger, Verbund AG, Institute of Management, SIG Combibloc, Porsche AG/Volkswagen, GE Captial, ZSUZ

Partners & Cooperations


Je suis Margot

A curious mind and creative thinker who is passionate about developing inspirational projects and bringing them to life. With Aesthetics & Principles I combine over two decades of branding and marketing in international corporates, agencies and family owned businesses with my deep love for the arts. 

I am a specialist in creative training and I am often asked to give talks about the magic of art and how it contributes to commercial success. I am always excited to chat and discover new ways of bringing art into your life.

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