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Reimagine your brand, creatively

Branding is the foundation and personality of any company. And bringing a brand to life calls for a distinctive vision that captures the essence of your identity and communicates it with clarity and impact. Aesthetics & Principles can help you achieve that through our art and brand consultancy.

When it comes to Art,
five dimensions is only the beginning

Most people think in the limited dimensions of space and time. But art opens the world to more than just length, width, and depth. Together we can explore the multi-dimensional world of the art cosmos and see what new mind-bending possibilities we can see, hear, feel, and experience.

Art loves brand


We are expert brand consultants who work with contemporary artists. We believe art can enhance integrated brand campaigns and transcend mere marketing. We’ll help you identify opportunities and artists that reflect your values and build your brand to engage and inspire new and existing customers – no matter your industry.

Principles – Business Consulting


Business and brand strategy

Brand positioning and building

Creative competitive advantage

Marketing and communications

Co-thinking and co-creating

Aesthetics – Art Consulting

Creative consulting and art direction

Brand art compass

Contemporary art partnerships

Corporate art collection and beyond

Private art consulting

Discover our brand new Art Radar. Art Radar is your first step towards creating an art-infused environment that resonates with your brand personality and enhances the aesthetic appeal of your premises. 

Elevate your space with Art Radar!

Are you ready to transform your space into a curated masterpiece that reflects your unique style and taste? Feeling overwhelmed and unsure about where to start? Let Aesthetics & Principles be your guiding light through the maze of possibilities with its Art Radar:

  • Personal aproach: Art and design expertise delivered through a 1 hour on-site visit.

  • Premises assessment: Beyond the ordinary, evaluating your space in a multi-faceted way, including the art of placement for optimal impact and captivating, yet harmonious visual experience.

  • Artistic diversity: Guidance on which type of art fits best at which location of your space.

  • Your Art Radar: Your individual playbook for your space.

Ready to become an Art Aficinado? Simply drop us a line or call. Let Art Radar be your guide to a world where every brushtrocks tells a story.

Wherever you are on your brand journey, A&P will bring all our experience and enthusiasm to help you grow. From implementation to reflection to asking tough questions, we can guide you toward your brand ambitions. Our credo: "Speak with honesty, think with sincerity, and act with integrity." 

To see how A&P puts this into action, have a look at some of our "Thoughts".

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