Pure squandering: a sea of blossoms and a rush of color, both of which will disappear again within a very short time. So what?
Nature impressively shows us how to launch a new campaign: in magnificent splendor. Let’s enjoy this eye candy! When it comes to the expression and celebration of beauty, aesthetics, and extravagance, branding and art are involved in exuberant opulence. Often, as in the wild, this ecstatic estate evokes a sense of grandeur, luxury, or even extravagance on the verge of dissipation.
This moment of sense of awe.
To revel in admiration is one of the spring delights and this same feeling also emerges when adoring opulent works – of art, of branding, or best in combination. Being left in amazement, in this breathtaking moment, art can be appreciated for its aesthetic and emotional value while opulence associates with the display of lavishness and abundance.
“That beauty which is meant by art is no mere accident of human life which people can take or leave, but a positive necessity of life I we are to live as nature meant us to, that is to say, unless we are content to be less than men.” – Oscar Wilde
What does their brand do to shine, flash, sparkle, and catch everyone's eye in the light of the spring sun? Where does it blossom, froth over in full splendor, and never let go of admiration?
A&P sidenote: Refik Anadol (b. 1985 in Istanbul, Turkey) is an internationally renowned media artist, director, and pioneer in the aesthetics of machine intelligence. His research practice centers around discovering trailblazing approaches to data narratives, addressing the challenges, and the possibilities, that ubiquitous computing had imposed on humanity, and what it means to be human in the age of AI.