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Counting on creativity: The essence of independence in art consulting

In a world inundated with art, both traditional and contemporary, navigating the vast and often bewildering landscape of artistic creation can be a daunting task. Why go solo in the art world when you can have your own creative companion?

Keep on reading as we unravel the reasons why an independent art partner by your side is the key to unlocking the full potential of your artistic endeavor.

© Jean-François Jaussaud "For Art's Sake: Inside the Homes of Art Dealers", Rizzoli New York, 2020

When it’s not about pleasing.

In the first place, creativity doesn’t mean being everybody’s darling in the end. A creative process is a structured approach to generating, developing, and refining innovative ideas or artistic expressions. It involves stages such as brainstorming, conceptualization, iteration, and evaluation, ultimately leading to the creation of unique and meaningful outcomes.

To smoothen out pleasing and influence, count on objective guidance without bias, ensuring that the focus remains on your interests rather than any vested ones. The focus lies on the eye-opening effect of how creativity and art can enrich your strategy. Such independence guarantees the full big picture and not just excerpts or limited views.

When it’s not about tradition and old, well-trodden paths.

Creative freedom was rarely found in tradition. Exploring unconventional and boundary-pushing art forms widens one’s horizon and most often one’s audience. Free yourself from your market constraints or business tradition and stay curious.

“Ring the bells that still can ring Forget your perfect offering There is a crack, a crack in everything That's how the light gets in.” – Leonhard Cohen

Gaining independence in curation allows for a more diverse and inclusive art selection process. Enjoy delving into an experimental state exploring a wide range of artists, new sources, and a broader spectrum of artistic expressions. It is important to enjoy the moment when you feel queasy or when you get goosebumps. Creativity and art are about emotions, surprises, seduction, and feelings and not about a spreadsheet of statistics.

When it’s not about a conflict of interest.

Who has not experienced it firsthand? When it comes to branding and marketing, we are the jacks of all trades. Marketing managers consider themselves creative and love to explain to the designers how design works and when the project demands it, we mutate from marketers to art connoisseurs – by the way, this whim knows no hierarchy.

Nevertheless, it's important to recognize that this approach often leads to a conflict of interest or riding on the crest of a superficial market hype. In addition, it may not always lead to the same level of expertise, foresight, and creativity that can be achieved by focusing on a specific field. Hence, cobbler, stick to your last. Just know when to ask for advice, the final decision still remains with you.

Embrace the transformative power of independent art consulting. Don’t navigate the artistic landscape alone, let creativity guide you. Your vision. Our expertise. Let’s create together.

Yours truly,


A&P sidenote: Would you love to have a unique glimpse inside a world of design sophistication? Enjoy this volume of pure pleasure by Rizzoli "For Art's Sake" showcasing the interiors of the world's most prestigious art dealers. Author Tiqui Atenico Demirdjian is a passionate art collector herself and none other than Jean-François Jaussaud captures these incredible spaces with his aesthetic eye. What would interior be without art? And art without a space to shine?

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